Eric Yim / Field notesFree · no signup

01 / The job story builder

Your work already
has a story.

Turn one completed job into a clear, useful post. Start with what happened. Keep the proof. Skip the hype.

Tell it in four parts.

Use an anonymous job description. Leave out customer names, addresses, and private details.

An editable starting point

Specific beats impressive.

This is a structured draft, not a fact check. Only keep claims supported by this job.

Take this to your next job

A five-shot proof checklist.

  1. Before: capture the whole area before work starts.
  2. Detail: show the specific condition you are addressing.
  3. Process: record one careful decision or technique.
  4. After: use the same angle and similar light as the first photo.
  5. Context: note what changed, what did not, and any limitations.

Get permission to share. Avoid customer names, addresses, faces, license plates and private documents. Do not stage damage or imply that a result is typical when you cannot support it.

Show the same thing.

Use a consistent angle and lighting for before-and-after photos. Get permission before sharing customer property.

Explain one choice.

A specific decision tells people how you work. A list of adjectives doesn't.

Make the next step easy.

Offer one relevant action. A helpful question can be more useful than another sales pitch.

Built for people doing the work.

I'm Eric Yim. I work on making service businesses easier to understand, find, and trust. This tool turns one small part of that work into a repeatable habit.

Read my field notes on marketing, customer trust and building a service business →

Your entries stay in this browser tab. No account, cookies, saved form data, or automatic publishing. Protocol measures page visits and project-link clicks without persistent browser identifiers; form entries are never included. Copy or download anything you want to keep before closing the page.